- clothes for the fashion-conscious woman

Caring is in our DNA – we care about our colleagues, our partners, and customers. We care that we deliver the best product possible in both quality, price, and durability. Our product is a reflection of our values, and we must always evolve, inspire, and be open to new innovations to stay relevant.

Our brand Soyaconcept is a colorful, feminine brand. We offer fashionable, high-quality womenswear, at
affordable prices, making it possible for every woman to be dressed stylishly and comfortably. That in itself may not be all that unique, but this is: Our collections are made for women. The female shape is our shape.

We launch six collections annually. They’re playful, yet elegant, designs, with light-hearted prints and high-quality fabrics. As the market’s demand change and evolve, so do we. We’re openminded and curious, and always ready to explore new initiatives.

Creating lasting fashion and styles we can be proud of is key to us. For us it’s not just about passing trends – it’s about style, and creating a wardrobe with high quality pieces that can last years. That being said, the demands we, as a fashion company, have to meet, have increased and intensified over the years – demands and requirements we follow and firmly believe in – because we care about the impact our business has on our planet and the people and animals on it.

We want to make the shopping experience easy and transparent, and provide you with the information you need to make the best choice for you. When you visit our webshop, you’ll on every product find information on the composition, special details, measurements and a care guide for your new product. We believe it is important to offerinformation about us, our daily work, and our products, to contribute to increased transparency.

Read more about our ambitions and CSR updates below.


As the market has evolved over the last 20 years, so has our company. But one solid thing remains the same – offering high quality fashion for all women. To fulfil this mission partnership is essential to us – partnership with our manufacturers and our customers.  When our partners succeed, we succeeded in our core mission – sough-after high-quality fashion.

Our designers are dedicated to creating fashion that in both trend and durability can last season after season and will be worn and loved for years to come.

Being a fashion company has an impact on both people and planet – we acknowledge this. We know our business is not sustainable, but we do believe change is important. Therefore, we are also determined to enact change in our entire value chain. Today our job does not end with delivering high quality fashion. We have a responsibility to work for increased transparency and to make better choices throughout our supply chain. That includes sourcing, production, transportation, and packaging.



Our policies


Quality Fabric choises


material strategy