We care about our Choices



Responsible produced viscose differs from conventional viscose by ensuring that the natural resources used are replaced. Every time a tree is cut down, a new tree is planted. Compared to conventional viscose production, the production of responsible viscose is responsible for up to 50% fewer emissions. It uses half as much energy and water, and the pulp-bleaching process is 100% chlorine-free.

- Viscose produced with care for the enviroment cleans and reuses resources like water and chemicals. That means sawing up to 50% of water use.

- Continuously improving the methods ensures a greater output and improves the effective utilisation of resources.

- It reduces emissions and water impact by up to 50% compared to conventional viscose production.

- All natural resources used in the production process are cleaned and reused.

Organic Cotton

Organic cotton is procued with respect for the environment and the people who cultivate and process it. By only cultivating and growing with natural fertilisers, we ensure soil fertility and the safety of the farmers.

- Only natural fertilizers are involved in the production.

- The production enhances biodiversity.

- Farmers develop a better knowledge and understanding of the practices that can minimize the impact of cultivating our soil.

Recycled Polyester

Recycled polyester may share the same name as conventional polyester. However, recycled polyester production reduces the human and environmental impact compraed to conventional polyester, as it reduces the extraction of natural resources.

- Recycled polyester can be recycled numerous times – allowing us to minimise waste.

- It doesn’t take up agricultural land nor consume large amounts of water.

Our mission

Being the best partner to our customers, continuously adding to their success . We want to be front runners in service and development, and continuously improve our customer service to strengthen our customers’
business with a strong focus on e-commerce and digital empowerment. The quality of our products is always higher than the number on the price tag. We want to always offer fashionable clothing for women, where high quality matters more than the price and where quality is always available for less.

Our Denim

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Our fibre Classification

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Our social policies

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