Our journey

Due to our strong commitment towards our enviroment, we’ve increased our sustainability efforts since starting the journey 2 years ago. In 2020 we will reach an important milestone as we reach a level of minimum 30% sustainability in our collections. This level we continiously strive to increase and our goal is to go all the way.

With our level of sustainability continually increasing with every collection, we are lowering the environmental impact of our production. We still make the styles and the garments you love – just with a significantly lower environmental impact. 


We’re proud of the close and long-standing relationships we have with our manufactures. We can track materials from the point of origin to the finished garments. Making this a safe and responsible production. We consider this a joint responsibility for all parties.

We try to do better in all aspects of our business. For us, the journey to becoming more sustainable does not stop with the production of our garments. It reaches out into all corners.

Our efforts also have a focus on reducing carbon emissions and reducing the amount of packaging used. We are committed to the smarter packing and transporting of our goods so that transportation emissions are minimised through a reduction in packaging and by bundling our goods.

This journey is becoming a way of thinking for us. It has become a reality that we invest in. Not because we have to, but because it is the right thing to do.